Display your NFT collection and more…
A persistent portal to the digital universe
Scramble TV
The World’s First Decentralized
Out-of-Home Media (DeOOH)
All Access Perpetual Limited Edition
Scramble TV NFT Bundle available now
We’ve tried to answer all of your questions in the FAQ below
Scramble TV is a way to turn any screen (monitor, display, projector) into your own personal media.
You can make playlists of videos and graphics, or attach your wallet and display your NFT collection. You can also add other channels (playlists) into the mix that are automated or curated by other people. That might include the latest tweets from your twitter account, a curated feed of NFT art, or a special template such as Nouns Watch that always shows the current bid on the latest Noun and the closing bid of the previous Noun from nouns.wtf, or even up to the minute snapshots from your favorite metaverse.
The idea is to turn your screen into a persistent window into the online worlds (all of them). Instead of a personal experience via our smartphone, tablet or pc, we are looking at shared view which can become part of the conversation in a social setting (office, bar, living room, etc).
Your screen can also be part of larger media. That’s where things get really interesting.
Our signature NFT Viewer bundled as a limited edition NFT, but it’s much more. It’s your window to the Metaverse. It’s your personal Crypto media channel. It’s your key to the future of on-location communication. And, it’s your membership to the community destined to shape communication as our online and IRL spaces merge. Scramble TV: All Access Perpetual is a limited edition NFT bundle.
A maximum of 2,000 will be minted, but may be capped at a smaller number.
A numbered NFT represents ownership of a bundle that includes the following:
1. One Scramble TV player unit that can be attached to any display (by HDMI) to create your own personal NFT gallery, a window to web2 / web3 worlds and much, much more.
2. A perpetual hardware warranty for the Scramble TV player unit.
3. A perpetual subscription to the Scramble TV SaaS service.
4. Charter member status in the Scramble TV community and all associated perks.
5. Inclusion on the Scramble TV Wall of Fame as a charter member of the community.
6. Membership in the world’s first DeOOH DAO.
7. Your Scramble TV player unit is automatically eligible to opt-in as a location in the first ever world-wide Crypto DeOOH media.
8. First look rights for next phase expansion plans and opportunities.
The NFT is transferable. All bundle rights go to the new owner. A 10% royalty from the sale will be used to issue a new Scramble TV player unit and set up the account for the new owner.
For more information on bundle items see the following FAQ entries for each specific item of the bundle.
The Scramble TV Player unit is a hardware device that connects to a screen of some kind (monitor, display, TV, projector, LED, etc) with an HDMI cable, and connects to the Scramble TV Cloud over the internet (WiFi or Ethernet). Like most digital signage the Scramble TV Player downloads content to be played and a schedule for playing the content.
Although the player looks like an Android TV (Android version of an Apple TV) it’s a little bit different. It’s been configured as an appliance, a professional signage player, which means that it always tries to get back to playing the Scramble TV content. A typical Android TV device is a consumer device that runs Android Apps. You might start one App and use it for a while, then start another one. This gives you complete freedom over what you do with your device, but does require you to be there and decide what to do with it next. Sometimes devices are set to start up in a particular App. but it’s usually pretty easy to stop that App and go back to the desktop.
With a professional signage player, you want to be able to set it up to always play content, then never have to touch the hardware again. We typically have players in the field that are never touched by a person for years on end. Even if the power is interrupted the player is fine. As soon as the power is restored the player will automatically startup again and resume playing content. Also, the content that is on the player will continue to play when the network connection is down. Some content may have special programming to tell it to stop playing if the network has been down for too long. For example, News and Weather are the kinds of content that you don’t typically want to show if they are more than a few hours old.
This means you can use your Scramble TV Player in a professional setting and have complete confidence that it will keep playing content. Although some people will be using Scramble TV in their living room, we expect many people to use it in a more professional setting such as an office, a shop, or a gallery. See “1.11: what are Scramble TV use cases?” for more info.
The Scramble TV player unit comes with a life-time warranty. If it breaks, contact support@vanten.com to complete the Return Materials Authorization (RMA) process and we will send a new one. There is no limit to how many times we will replace your hardware, but you do have to go through the official RMA process each time.
If you sell your Scramble TV: All Access Perpetual NFT Bundle, you do not have to send your player to the new owner of the NFT. A 10% royalty from the sale will go to Scramble Media and will cover the expense of issuing a Scramble TV Player to the new owner and get them registered and set up.
If you are buying a Scramble TV: All Access Perpetual NFT on the secondary market, make sure that you are buying through a channel where the 10% royalty is supported. This is a requirement for you to become registered as the new owner and receiver your Scramble TV Player. Also, check here for latest terms & conditions and any warnings regarding fakes or scams. If you have any questions, do not hesitate to contact us by email or on the discord. See links in Footer.
The Scramble TV SaaS service is the subscription cloud service that comes with Scramble TV. This service lets you upload your content and manage it in the cloud, and automatically update one or more Scramble TV players. Scramble TV is based on the professional digital signage service platform called Otegaru net that was developed by Vanten K.K. in Tokyo and that is used to deliver content to thousands of screens in post offices, car dealers, universities, offices, kindergartens – you name it!
Otegaru net was extended with Web3 capabilities and launched as Scramble TV. By connecting your Web3 wallet, you can displaying your NFTs. Other Web3 content is continuously being added – we are taking requests as well. Our mission is to move the world one step closer to realizing Decentralized Out-Of-Home (DeOOH) media, and normalizing our interaction with Web3 content in our daily lives.
Typically our SaaS service is sold as a yearly or monthly subscription for $360 per year or $36 per month. Scramble TV will be released as a monthly or yearly service at a later date (probably some time in 2022), but for now it is only being offered as a lifetime subscription included with the Scramble TV: All Access Perpetual bundle.
The Scramble TV SaaS service is always being updated and extended. Most of the changes are in the cloud and automatically available to you as soon as they are released. Occasionally, there are updates to the application on the Scramble TV player. These will be scheduled for auto updates in a controlled way. There is no action required on your side.
Owning the Scramble TV: All Access Perpetual NFT automatically makes you a charter member of the Scramble TV community. There will be unique and ongoing benefits to this membership. This includes a special role designation in the Scramble TV discord and access to members only channels.
There will be an ongoing series of perks and airdrops to thank and honor the charter members. A very important benefit is membership in the very first DeOOH DAO where you will be able to opt in to the world’s first DeOOH media, define what it will be, and be part of the conversations that quite possibly will reshape what out-of-home media looks like in a decentralized world.
Other benefits include the wall of fame and a first look at future plans and opportunities in the Scramble Media roadmap.
When you sell your Scramble TV: All Access Perpetual NFT on the secondary market, all the benefits of charter membership are transferred to the new owner.
Once a portion of the Scramble TV: All Access Perpetual bundles have been purchased, we will move forward with establishing the world’s first DeOOH DAO. Many members will use their Scramble TV to only display their own NFTs or other content of their choosing. However, as the number of Scramble TV players increases, the aggregate of these players will become a media in its own right. All members will be invited to join the world’s first DeOOH DAO to decide how that media, the world’s first DeOOH Media, might be put to use for the benefit of the DAO members. The DAO will discuss ideas for how to leverage the aggregate media created by all of our players, and then vote on them.
Should we share news by the members?
Tell each other about upcoming projects and events? Drop some Alpha?
Should we let some entities pay us to receive their messaging?
How about all of the above?
As a Scramble TV: All Access Perpetual member you are automatically a member of the DeOOH DAO should you choose to participate. In addition, your Scramble TV player is automatically a node in the world’s first DeOOH Media.
Whether Scramble TV DeOOH Media is used primarily for information sharing or somehow monetized will be completely up to the DAO. Regardless, the DeOOH DAO will be ground zero for an ongoing working experiment in decentralized communication with a very select community. Instead of just discussing how a DeOOH Media might be used, we will have one at our disposal to put ideas into practice and test them out.
The discussions in this DAO will also be used as input for the roadmap to move the entire Scramble TV platform to an ever increasing decentralized model.
Again, both DeOOH DAO and the Scramble TV DeOOH Media are there for you to participate or not as you wish.
The Scramble TV Wall of Fame is an ongoing recognition perk for all Scramble TV: All Access Perpetual members.
You can register your Name or Nickname for the Wall of Fame and/or provide a piece of image content on an opt-in basis. It will show up on various screens around the world from time to time in honor of being an early supporter of Scramble TV and DeOOH.
While the DeOOH Media run by the DeOOH DAO will be a virtual community spread out around the globe, experimenting and pushing the boundaries of what can be done with a Decentralized media, our roadmap calls for building out another media in a much more localized fashion throughout a small town, community or other discreet area within a city.
This expansion is less about pushing the boundaries of Web3 communication, and more about providing the ecosystem and support for the community to take control of their communications and media throughout their community. We have used this soft approach to introducing technology to a small community with great success. The residents of this small town in rural Japan do not think of themselves as pioneers in decentralized media, and yet some aspects of their little town media would be very surprising to architects of various smart city initiatives with a thousand times more budget.
We have a detailed roadmap for scaling up this plan in a larger community and part of that roadmap includes introducing a utility token. Scramble TV: All Access Perpetual members will be kept abreast of the progress and will have a first look at any opportunities when the time is right.
For more information see: “4.01) What is DeOOH?” or check out the link to the White Paper below.
Scramble TV can be used in a wide variety of use cases. Think of it as your own personal media that can be moulded to your vision of what and how you want to communicate. In fact, after close to 20 years in the digital signage business, we’ve never found two customers that use their signage in exactly the same way. They conversations may be similar, but the end result is always unique. With Web3 content added to the the mix, we are likely to see even more variety in the ways people use Scramble TV.
First, here are some content ideas starting with the most basic:
- Connect your wallet and choose one piece of art to feature on your screen, using your screen as an Art Frame.
- Alternate between the NFT and a screen of information about the NFT. For example show the art for 1 minute, followed by some info for 15 seconds.
- Set up a curated selection of your NFTs and rotate through them showing one per day, one per hour, or as a slideshow displaying each for a few seconds.
- Mix in info about your selections, or about the theme of the collection you are showing.
- Mix in teasers about upcoming themes you plan to show.
- Add in some social media, such as your most recent tweets mixed in between content.
- Add in some other curated content or news.
- Add in a template like Nouns Watch which always shows the current Noun on auction and the most recent Noun sold (nouns.wtf).
- Make your media about something completely different and bring in the NFT content to break it up or as an interesting aside.
- Have a virtual screen in the metaverse showing Scramble TV content identical or similar to what your are running on a physical screen. When you change your content playlists, both the real screen and the virtual screen are updated.
Here are some use case scenarios:
- Alice has a screen on her living room wall. She chooses a handful of her NFTs every week to feature on it. She likes to have one piece on the screen for a few minutes at a time followed by a brief explanation slide for about 30 seconds with the title and artist name and photo. Every once in a while, the screen shows the latest active auctions happening over at PartyBid. Her sister and kindergarten aged niece visit regularly. She gave a channel (playlist) to her sister so that she can upload photos of the latest drawings by her niece. Her niece is just thrilled to see her art show up too on the “Art TV” when she goes to visit Auntie Alice.
- Bob runs a small creative agency. He and a bunch of the team are really into collecting NFTs. They use Scramble TV on a screen in their break room. It’s used as a bulletin board to update each other on the latest projects with videos, graphics showing work in development, summary slides, and sometimes calls for feedback and input. In between the work based content is the curated collection of the week. Every week a different person does a channel take over and presents a selection of their NFTs often changing the content daily to spread it out over the week. The “Take Over” is the hot topic in the office and gets the screen looked at way more. Upside is that people are more up to date on all the office projects. The weekly summary email that went out before Scramble TV, rarely got opened.
- Naomi runs a Gallery that now has a dedicated NFT Art show section. She has Scramble TV running at the entrance and near a rest area. It always features highlights from the NFT show as well the other exhibits, information on upcoming shows, information on joining the gallery community, last posts from the Gallery official Twitter and Instagram, and info on merch available at the gallery. Content also includes a snapshot of the gallery twin in the metaverse, where you can also see a Scramble TV screen running similar content.
- Ken runs a restaurant. He has a Scramble TV showing his menus and events. He is not very tech savvy, but someone put him in touch with Jenny, a freelance designer/digital artist from the neighborhood. She does all the design for Ken’s menus and events and runs his social media for him. She also uses Ken’s Scramble TV as her gallery and puts up her latest NFT offerings there. The art makes the media more interesting so the customers pay more attention to the screen. Lately, Jenny has hooked up some of her friends with other shops in the neighborhood doing a similar thing. Now they have an art collective and rotate their collections through the different shops.
Get the idea? The only limits are your imagination.
What would you like your media to be?
We will be dedicating ongoing resources to creating new templates and functionality to show more Web3 content. This will be in addition to our roadmap to make Scramble TV more decentralized, first by providing APIs and tools for people to add more content on their own, and later by moving the entire platform towards a decentralized model.
Scramble TV is the 3rd generation of digital signage by Vanten K.K., based in Tokyo.
In 2003, Vanten developed the first cloud platform for digital signage in Japan called EngageMedia, a window’s based system that ran on players that were the size of a large desktop system. EngageMedia incorporated the use of rules in content and scheduling. It also allowed for a very flexible data structure to keep track of content meta data at level far beyond the needs of most early signage customers. The mission to be a platform that was like a cross between Oracle and Salesforce was impressive, but unfortunately a bit overwhelming to the many of customers with relatively simple needs and expectations for their signage. Still we were able to achieve many milestones with this platform. The first city wide deployment of DOOH in Japan together with Softbank (2008), the first multi-player game played on a large billboard via mobile phones against other players on the web (2009), the first DOOH media in Japan to use facial recognition to compile aggregate demographic and viewing data, postioned in some of the world’s busiest train stations and logging millions of views per day (2010), the first DOOH billboard to monitor city wide power usage and automatically power down its system if the city power shortage became critical (2011 – in the months after the Japan earthquake / tsunami / nuclear disaster), and many more.
In 2013, Vanten introduced Otegaru net, an Android based player that boasted a complete UX overhaul while still relying on the rock solid content management and delivery infrastructure of the EngageMedia platform. If EngageMedia was Salesforce, Otegaru net was iPad. The challenge was to provide the absolute minimal functionality for a useful signage system that could be used by literally anyone (See video in 1.10). Otegaru net was a hit with customers who couldn’t believe a digital signage system could be this easy to use. Since then Vanten, has continued to add functionality, but often keeping it hidden from the customer or relying on smarter processing on the back end, making sure to maintain that “Even I can do this” appeal that customers love about it.
Ideas for Scramble TV began swirling in 2017, but it wasn’t until the start of 2021 that Vanten put it on the front burner and pushed toward a summer release. The first round of Web3 integration is just the beginning as we are now committed to a full on push toward DeOOH, and open, interoperable communications infrastructure for everyone.
Vanten K.K. was started in 1998 by Neil van Wouw, after spending several years at one of the first Internet companies in Japan. Vanten focused on Internet service solutions for large companies, building out an ISP for one of the largest credit card companies in Japan, helping AOL docomo rollout its ADSL service nationally, and building the service provisioning and operational systems for the first MVNO data service in Japan.
In 2003, Vanten decided to launch its own service in the emerging digital signage business space, leapfrogging straight to a multi-tenant single-source cloud system, though cloud computing was barely a thing yet.
Through successive generations of its digital signage platform, Vanten has repeatedly led the charge into new areas, and is now set to go full throttle integrating blockchain with out-of-home media. In fact, blockchain has always been the missing piece in the vision of our digital signage platform dating back to 2003. For more info see 4.03 What is the long-term vision?
Yes. Sort of…
It’s based on Otegaru net, developed by Vanten K.K. in Tokyo. You can absolutely use it as a digital signage player without using any of the Web3 functionality. In fact, we think it’s the best digital signage platform anywhere on the planet, considering it’s combination of ease-of-use and power.
What makes Scramble TV so powerful is the software architecture that lets us easily combine channels (playlists) using rules. The ability to delegate channels to various content owners regardless of whether they are in the same organization makes Vanten’s platform unique among signage vendors.
It is this approach to the software that gives Scramble TV a huge head-start to becoming the world’s first Decentralized Out-Of-Home media, and leading the way to open, interoperable communications infrastructure for all.
Scramble TV is also the first digital signage platform to add Web3 functionality – from web3 wallet authentication, to NFT viewing straight from the Blockchain, to content templates populated straight from the blockchain.
Furthermore, Scramble TV: All Access Perpetual is much more than just a media player with cloud subscription. It is membership in a community that will be leading the charge on redefining how media can be used by communities in real locations.
Scramble originates from the world-famous Scramble crosswalk in Tokyo’s Shibuya that we pass by almost everyday.
Here 500,000 people per day (circa pre-pandemic) cross paths in a seemingly chaotic yet ultimately elegant free-for-all, each one choosing their path, more or less straight, yet rarely colliding with another walker.
We like to think of it as a metaphor for how communication happens with Scramble TV. There are lots of messages and intended recipients, and somehow it all seamlessly works in a very efficient way.
BTW, we think of other signage systems more like a deserted road with a cross walk signal and one person waiting for walk signal to come on even though there is no traffic.
Look at digital signage you see around…
• on the typical Ad board: Ad, Ad, News, Ad, Ad, Weather, Ad, Ad, Station ID
• in a quick service restaurant: Menu, Menu, Menu, Upsell item,
• in a apparel chain: Runway model, Runway model, Sale date
Now look at your social media timelines.
It’s a big mess, but somehow it works.
Give us more variety!
We can handle it!
Let more people control their own messaging.
Remove the central control.
It will work much better.
It’s also much more sustainable.
If traditional digital signage is an SUV (resource intensive, used of one org’s messaging), then Scramble TV is public transport, with messages scrambling on and off, getting where they need to go most efficiently.
That’s the philosophy behind Scramble.
What is Decentralized Out-Of-Home media?
Well, it’s not anything like what we have now.
Maybe the only real connection it has to current Out-Of-Home media is that is what it will replace.
The era of single use media, billboards and screens that just play Ads over and over will likely go the way of single-use straws.
Think about the absurdity of a restaurant owner struggling to make ends meet, while the TV in her restaurant sells hamburgers for a fast food chain, and promotes the big retailers put the other local shops (her customers) our of business.
Where’s her compensation for running the Ad?
Where’s her piece of screen time?
Where’s the content relevant to the community?
Where’s the community content shared by and for the community?
MicroAds and other community friendly OOH initiatives never got off the ground because the economics never worked. The overhead to deal with small payments through a centralized system made no sense.
Decentralize the media, spread out the control of content, and put in trustless systems to handle exchange of value and everything will work fine – open and interoperable is the key.
Those traditional advertisers will have it better too. They can now send their Ads where it makes sense, upping their game with content that is appreciated, compensate the community for displaying, viewing. engaging.
For more information read the DeOOH White Paper linked below.
The Roadmap looks something like this:
• Launch Scramble TV (August 2021)
• Deliver and make the first owners of Scramble TV AAP happy
• Deliver more Scramble TV: AAP
• Add lots of fun and interesting Web3 content and functionality
• Start the DeOOH DAO
• Start the DeOOH media owned by ScrTV: AAP owners
• Scout location and start the community based media
• Build out the ecosystem of creators, shop owners, advertisers
• Add a token and expand
• Offer platform to be used in other locales
At the end of the day, it’s not about blockchain or any other specific technology.
Technology should be there to help people have better lives.
There is a pretty big digital divide and it’s not really getting smaller at the rate it should.
We can do much better at making technology more accessible to people, not just the techies.
When we make technology more useable by regular folks, they can leverage it to do better in making a living
When people are getting by more comfortably, they naturally turn to thinking about helping others.
Give all people the tools to get educated and make a good living, then together we can save the planet.
And let’s do it quickly.
The Scramble TV #discussion channel on discord is the best place for public questions and discussion. DMs welcome. Mail is fine too (link in footer).
There is also a mailing list with a (mostly) weekly newsletter and drop announcements. The newsletter is very crypto-newbie focused, so if you don’t need that just reply to the first email (or any email after) with “just the drops please” and you will be removed from the newsletter part of the list.